We used a community-driven approach for the launch of Sprite Ginger, celebrating the fusion of Sprite and ginger ale by collaborating with nine emerging designers. As Sprite’s first major step into fashion, we partnered with Jeff Staple to add credibility, mentor the designers, and then we crowdsourced the final designer for the collection through Instagram voting.

Sprite Way

Sprite Way was our way of bringing Sprite even closer to its community and culture. We sought to show a new way of connection between brand and consumer. We let the community decide… pretty much everything. We made them podcasts, put on concerts, and had them choose their favorite artists for Sprite to put on next.